A growing share of your customers stopped scrolling. They started asking.
When someone asks ChatGPT or Google AI Overviews who they should hire, the answer names two or three businesses and the rest do not exist. That is a different game from ranking tenth, where you were at least on the page. We do the work that makes a business one of the ones that gets named — and this site is the working example, which is a claim most agencies selling this cannot make.
Ranking was about position on a page of ten results. Citation is about being one of maybe three sources a model quotes. There is no page two to be on, and the traffic that does arrive is further along — someone who asked a question, got your name in the answer and clicked through is closer to enquiring than someone who scrolled past you.
The reassuring part is that this is not a separate discipline bolted onto SEO. The foundations overlap heavily: models draw on the same crawlable content, and a site that is technically sound and genuinely useful is most of the way there. What is different is the format, the specificity, and whether a machine can resolve who you are without guessing.
We start with an audit of what the models currently say about you, because it is frequently wrong or blank, and you cannot fix what you have not read. Then: entity clarity, so your business resolves as one consistent thing across your site, your schema and the wider web rather than three half-matching versions. Crawler access, so the AI crawlers are actually permitted and are not being blocked by a default nobody chose. Structured data that describes your services precisely, without the self-serving review markup that gets sites penalised.
Then the content work, which is where most of the gain is. Models quote specifics: real prices, real numbers, direct answers to the question as asked. Vague marketing copy gets skipped because there is nothing in it to quote. We restructure the pages that matter so the answer to each question is stated plainly and early, and we add the comparison and pricing content that answer engines reach for.
Honestly, and this is where you should push any agency selling this. There is no rank tracker for ChatGPT. What can be measured is whether you get cited for a defined set of buying questions, tested on a schedule across the major assistants and tracked over time; referral traffic from assistant domains, which is identifiable in analytics; and the conventional signals that move alongside it, since the same work usually improves featured snippets and AI Overview appearances.
What cannot be promised is a ranking number, because there is not one. Anyone quoting you a guaranteed position in an AI answer is selling something they cannot deliver.
Three quick questions and we'll come back within one business day with a clear next step and a fixed price. If it turns out we are not the best people for it, we will point you at who is.
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The foundation work — audit, entity and schema cleanup, crawler access, restructuring your core pages — runs $2,500 to $6,000 as a one-time project. Ongoing content and citation tracking runs $500 to $1,500 a month, and it is usually bought alongside SEO rather than instead of it, since the underlying work overlaps.
The foundations overlap a lot, and any agency telling you it is a completely separate discipline is overselling. What genuinely differs is format and specificity: models quote concrete numbers and direct answers, and skip vague copy because there is nothing quotable in it. If your SEO is already strong you are most of the way there and this is an add-on, not a rebuild.
No, and nobody can. There is no ranking position to buy or guarantee, and model answers vary between users and change with each update. What we can do is fix the things that demonstrably keep a business out of answers — unclear entity data, blocked crawlers, no quotable specifics — and track citation for your buying questions over time so you can see the direction.
It depends on your buyers. For most local trades the map pack still drives more enquiries and should stay the priority — we will tell you if that is you. It matters sooner for considered purchases where people research before contacting anyone, which is where a lot of B2B and professional services sit. The foundation work is cheap and does not expire, so it is a reasonable hedge even if your customers have not shifted yet.