Services
Conversion Rate Optimization
Turn more visitors into customers. Get more from your existing traffic.
Traffic Without Conversions Is Wasted Money
You're paying for traffic (through SEO, ads, or time). If that traffic isn't converting, you're bleeding money. Conversion Rate Optimization (CRO) is about getting more value from the traffic you already have.
The Math Is Simple
Let's say you get 10,000 visitors/month:
- At 1% conversion = 100 customers
- At 2% conversion = 200 customers (100% more revenue)
- At 3% conversion = 300 customers (200% more revenue)
Same traffic. Same ad spend. Double or triple the revenue.
What We Optimize
Value Proposition
Making it crystal clear why someone should choose you. Most businesses bury their value prop. We make it obvious.
Call-to-Action Strategy
Where CTAs appear, what they say, what happens next. Strategic placement based on user psychology and testing.
Trust & Credibility Elements
Reviews, testimonials, security badges, guarantees. Removing objections and building confidence.
Page Speed & Performance
Every second of load time costs conversions. We make sites blazing fast.
Mobile Experience
Most traffic is mobile. If your mobile experience sucks, you're losing money.
Form Optimization
Shorter forms, better field labels, inline validation. Remove friction from lead capture.
Our CRO Process
Audit Current Performance
Analyze analytics, heatmaps, user recordings. Find where people drop off.
Identify Opportunities
Prioritize fixes by potential impact. Quick wins first.
Implement Changes
Make strategic improvements to copy, design, flow, and CTAs.
Test & Measure
A/B test when appropriate. Track results. Refine based on data.
Continuous Improvement
CRO is never "done." We keep finding ways to improve.
What's Included
- Complete conversion audit
- Heatmap and session recording analysis
- User journey mapping
- Strategic copywriting improvements
- Design and layout optimization
- A/B testing (when traffic allows)
- Monthly reporting and iteration
Real Results: TeamGear.ca
Strategic CRO work on product pages, checkout flow, and team ordering paths for custom sports apparel.
180% YOY revenue growth for 3 consecutive years
Combined with 400% organic traffic growth, conversion optimization drove sustained revenue impact.
Your move
Tell us what you run. We'll show you the play.
A written plan and a fixed price, back within one business day. No retainers you did not ask for.