If you have said this, or know someone who has said this, you know that it's really easy to fall into this mindset and to get stuck in this stage of the business.
Simply put, you're bringing in enough money to stay above water, but adding any additional expense is absolutely terrifying.
It's time for a mindset shift:
You get paid to coach. That's your money maker. You have the unique ability to sell yourself to others, and then to positively affect and improve their lives.
Whatever you're charging, coaching is what you're getting paid for.
You do not get paid to update your website.
You do not get paid to market yourself on social media.
You do not get paid to answer customer service questions about people who forgot their login information, or cannot find the course material.
You do not get paid to review your analytics and try to figure out what they all mean.
And you do not get paid to setup all the various systems you need to run your business.
You're an online coach and you are able to improve and change lives in incredible ways.
Honesty sometimes hurts: How are you able to do that if you are burnt out?
First, you launch and see all tons of success because this is your calling and you're set to do great things.
As time goes on, you go to grow your business by launching a whole assortment of new stuff, new price points, trying to tailor to all your newfound customers.
You notice over the next X number of months that you're stuck because with more success comes more work, and you're already near, at or past your limit.
Most of the work you're doing at that point is below your pay grade.
Okay, so here's the mindset shift:
See the thing is, on the front end, you're charging customers say, $200 dollars an hour for one-on-one time with you.
So you tell everyone you speak to that you work at a rate of $200 an hour.
But you're not.
It took 10, sometimes 20 hours to set up the sales page, set up your Paypal or Stripe account, test it.
It took endless hours to set up mailing lists, design emails, design social media posts, edit your videos.
The list goes on.
When you sit there and ask yourself honestly, "what am I making my time worth?" the answer can be sometimes frightening.
Those tasks are not what you're being paid to do.
They bring down your ability to sell and grow your business, to fill your timeslots and courses and to maximize your profit.
When you have more free time to sell you, you get closer to that hourly rate (or yearly salary) that you dream for yourself.
That's not all when it comes to your mindset shift. The other thing you need to accept in order to grow is your strengths and your weaknesses.
In the 10 years we've been in business we've never met a single coach or entrepreneur who was strong in absolutely every facet of running their business.
The secret formula in every business is to always hire people who are smarter and more qualified than you in the areas you're hiring them in.
This is where we come in.
That's what you tell your clients - and it's time that we tell you to take your own advice.
Britt Deanda, co-owner and founder of Elevate The Globe, came to us in April of 2016 with a simple wordpress site. She had success but was limited due to the functionality of wordpress, as well as her success causing her to have less free time than ever before.
Over the last three years together they have grown their mailing list 24x, their profits 25x, over 17000 users.
Elevate the Globe's mission is to elevate the vibration of the planet. One person at a time. When each of us focuses on feeling good and does the inner work to elevate our individual vibrations, we end up creating a ripple effect that elevates our families, our communities, and ultimately the globe. They host a variety of incredible in-person retreats, as well as online courses and recently published their first book.
Here's what Britt has to say about us:
"Working with Blacktie has been an incredible experience so far! I am so pleased with my decision to work with them and it has made my life so much easier already! I already have more traffic, love my website and have the support I was lacking before! They are very talented, responsive, and creative. My traffic has already increased and I am launching a Meditation course soon I am confident will bring in increased revenues with the technology they created!"
We've continued to grow with Elevate The Globe, and we're proud of their success. Today, we continue to free up more and more of their time by deploying more of our services and skills, as we grow together.
We have seven years of intricate experience working with coaches of all kinds:
What we do is give you access to all the tools you need in order to compete in the online space. By tools, we mean incredibly talented human beings, ready to help you build your future.
Social Media Experts
...all it took was a five minute email or phone call to build out an entire new sales page and product.
...it only took writing out a couple of unedited documents to create an entire evergreen course.
...your customers had an easy-to-use portal to access those courses and if you didn't have to add them to the course when they purchased, or manually sent a welcome email, or a PDF they'll need. Imagine the system does it for you.
...no longer having to say "I wish this worked the way I wanted it to" to a computer screen and instead it actually just works the way you want it to?
Rather than spending hours of fiddling with this software, or that software. You now have hours upon hours of free time to continue to grow your business.
That's the power of having a custom developer, and a custom platform with fully customized software.
Having worked with coaches for seven years, we've spent a ton of time building features that they need for their business. And we back it with full access to our team, so that you can have the things you need on demand.
It's time for you to turn 2020 into a fresh start. And that's exactly what we're offering.
Oh, and we're not going to break your bank account in the middle of it.
In fact, because we have seven years experience, we've been able perfect the process of "getting shit done" and we're able to offer a completely unbeatable offer.
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Rome wasn't built in a day, and quite frankly neither should your new website. With your support on questions we have along the way, we're able to guarantee a thirty day turnaround time from first conversation to launching your new website.
What does this mean?
It means we have 30 days to get the site ready.* During those 30 days, we're going to help guide you to create a grand opening or re-opening that allows you to run towards closing deals quickly and getting an initial boost of customers.
So... where's the guarantee? We're getting there.
We offer a 45-Day Full Refund Guarantee. And what that actually means is, we give you 15 days after the site is fully live and published to ask for all of your money back.
So from the moment you sign up below, until 15 days after the site goes live, we'll refund you the full amount you've spent with us. Simple.
* - we need your full participation to hit expected deadlines, but we will extend our refund period until 15 days after launch date always.
Remember: our 45-Day Full Refund Guarantee protects you during this small leap of faith.
Here's what we're offering today:
The thing is, we want you to see what we're capable of.
A brand new, fully secured, top of the line website using today's most updated practices, redesigned to help you make more sales
Access to our dashboard system that allows your clients to access their purchases (courses, products and services) automatically after purchase (DON'T LIFT A FINGER!)
Our 4-Step Launch Larger program set up to make your re-opening a complete success
Access to our design, development and virtual assistant teams during the first 30 days of your launch
Access to our copy editing team to make sure that your marketing and sales pages are top of the line
Training and resources on how to effectively market yourself
All the marketing and design materials you need for fully curated IG posts, stories and Facebook posts (we also will update your Facebook page to fit the new design)
30 days to choose what package is right for you
PLUS CHOOSE ONE OF OUR BONUSES:
A one hour-call with our professional on-site business consultant
Unlimited email access to our professional, on-site business consultant for the first 45 days
We're only charging $49 for an entire website redesign with a team that backs you for 30 days.
And with monthly payments as low as $49 per month on a yearly commitment, there's nothing in your way of growing your business anymore.
The thing is, we realize for you that this is a leap of faith and one that you absolutely need.
Use the order form below to start your 30-Day Launch Larger program for only:
That's less than $2 a day.
Just a reminder, we are only taking a maximum of 20 people in this program.
Full refund. It's that simple. Reach out to us, and we'll process it! Anything we've done for you at that point will continue to remain yours.
On day 27, when we're getting ready to launch your website, we will reach out to you with a reminder on our three packages, what each covers and allow you to choose. That's it! No hidden doors or mirrors.
We will need as MUCH information from you as possible so that we can tailor your new website the right way. We will send emails on the first few days for you to fill out to give us greater detail on what you need and what you want, and from there we just simply need you to stay vigilant!
The reason this process has been so effective in the past is because we're not just giving you a single service and making you figure out and navigate running a business on your own. Because we give you full access to a team from day one, you're able to access a wealth of knowledge from our seven years of successfully turning our clients into amazing businesses!
Blacktie Collaborative is exactly what it sounds like - it's a collaborative effort. A team built not just for the sake of work, but to create a truly unified team.
Blacktie started in 2015 by owner and founder Shane Heyworth. Shane is a lifetime entrepreneur whose first attempt at business was with a Summer Business program at 14 years of age where he won $3000 worth of bursaries. In 2009, at 19, Shane was nominated for Student Entrepreneur of the Year in his province.
Here's what he had to say:
Blacktie started in the downtown core of Toronto - but quickly I realized that it was not bound by the walls of Toronto, or even Ontario, as 6 of our first 7 clients weren't even in Canada!
I'm most proud of the diversity of the clients we've worked with, both in industry as well as location, having worked with companies from Hong Kong, Australia, United Kingdom, France, California, New York, Florida and of course, my home and native land, Canada.
We look forward to all new opportunities to help others grow and it's in our companies genetics to make sure all of our customers have every opportunity available to them to make their dream a success.