Sports Booking Management
Scheduling software that turns a facility calendar into a 24/7 booking channel — multi-venue, multi-language, with a free tier for single-venue operators.
The Challenge
Most sports facilities still run their calendar through phone calls, texts, and a shared spreadsheet. Every booking costs staff time, every change risks a double-booking, and any hour nobody phones about is an hour that earns nothing. The facility is open, the field is empty, and there is no way for a customer to book it at 9pm on a Sunday.
The existing software options mostly target large enterprise venues — heavy to configure, priced past what a single-diamond or two-court operator can justify, and typically English-only in a market where a large share of facilities operate in French.
Our Approach
Made the public booking page require no account
The single biggest drop-off in facility booking is forcing a customer to register before they can reserve an hour. Public booking pages take a reservation without an account, so the path from "is the field free Thursday" to a confirmed booking is as short as it can be.
Built the venue model to fit small operators and multi-site alike
Venues, operating hours, rate tiers, and approval workflows are all configurable per site. A single-court operator can be live in an afternoon; a multi-location complex can model different rates and permissions per venue without a custom build.
Shipped it trilingual from the start
English, French, and Spanish are supported at the product level rather than bolted on later — which matters in Canadian markets where a facility genuinely needs to serve customers in both official languages.
What It Does
Interactive calendar with real-time availability
CoreDaily, weekly, and monthly views across every venue, with live availability so staff and customers are always looking at the same picture. No more reconciling a paper book against a phone message.
Multi-venue, roles, and approval workflows
OperationsTeam members get role-based permissions, each venue carries its own hours and rate configuration, and bookings can route through an optional approval step for facilities that want a human in the loop.
Automated reminders
RevenueNo-shows are the quiet revenue leak in facility management — an hour blocked out and then not used cannot be resold. Automated reminders close that gap without staff chasing anyone.
Revenue calculator on the marketing site
ConversionRather than asserting a benefit, the site lets an operator enter their own field count, hours, rate, and current utilization and see the gap themselves. Self-calculated numbers convert better than claimed ones because the visitor supplies the inputs.
Product Snapshot
Build and packaging figures. The utilization and no-show percentages quoted on the product site are its own marketing claims and are not presented here as measured agency results.
Key Takeaways
- ✓Removing the account requirement from public booking is the highest-leverage conversion decision in this category
- ✓A free tier that is genuinely usable beats a time-limited trial for software an operator adopts seasonally
- ✓Multi-language support is a market requirement in Canada, not a nice-to-have
- ✓Let prospects calculate their own upside rather than asserting a percentage at them
Related Work
Other projects we have built in this space
The Den Baseball Centre
A pre-launch site for Caledonia’s year-round indoor baseball facility — three HitTrax-equipped tunnels, 24/7 member access, and a waiting list built to fill day one.
View Case Study →Simple Standings
Standings, schedules, and player stats for rec leagues — type in your teams and scores, share a link. No imports, no formulas, no login for viewers.
View Case Study →Canadian Adult Sports Directory
A national directory of adult recreational sport — leagues, programs, open practices, and pickup games — covering 60+ sports across every province and territory.
View Case Study →