Ranked or refunded
You never pay us more than our traffic makes you
We build your site and get it ranking. If the traffic we bring hasn't made you what you paid by month 6, we refund the difference. If it made you nothing, you get every dollar back. The site is yours either way.
- A month, plus HST
- $199
- Months to prove it
- 6
- What you pay if it earns nothing
- $0
01The rule
One rule. No fine print maths.
Refund = what you paid − the revenue our traffic made you, never below $0.
At month 6 from launch we compare what you have paid with what the leads and sales from your site were worth. At $0 earned, that is a full refund. Part-way, you get the gap back. Over it, nothing is owed and you have a site that pays for itself.
What month 6 looks like on the yearly plan
| Revenue our traffic made you | You paid | We refund |
|---|---|---|
| $0 | $2,388 | $2,388 |
| $1,500 (15 leads × $100) | $2,388 | $888 |
| $2,388 | $2,388 | $0 |
| $9,000 (9 leads × $1,000) | $2,388 | $0 |
You keep the site in every row. Paying monthly? Same rule, on what you have paid by month 6.
02The scoring
How revenue is counted
Agreed in writing before we start, so nobody has to argue about it later.
Every lead has an agreed value
For trades and services, each tracked lead (a form, a tracked call over 60 seconds, a booking) counts at a value we set together at signup: your average job × your close rate. A $4,000 furnace job you close 1 time in 4 makes each lead worth $1,000.
You don't have to report sales
A lead counts at its agreed value the moment it arrives, whether you win it, lose it or never update it. If you win a job worth more, it counts at what it was really worth.
Checkout businesses count orders
If people pay on your site, each paid order that came through a visit we brought counts at its order value.
Your own ads are yours
Visits from ads you pay for are shown to you but never credited to us. Spam and wrong-service enquiries drop out only when you mark them "not a lead" and say why.
03The scoreboard
Watch the meter yourself
Every client signs in to a portal that keeps the maths in the open: each lead and what it is worth, the traffic we made, and what you would get back if today were month 6. It is built for a phone, because that is where you will check it.
- Every lead the day it arrives, with where it came from
- A reminder when a lead has waited a business day for a reply
- A Monday summary and a report on the 1st of each month
- Plan, invoices and your card through Stripe
See the demo portal
Example Heating & Cooling is a made-up company with made-up leads and traffic. Look around: everything works, nothing saves.
Open the demo04The draft
We only take on businesses we're sure of
The guarantee works because we are choosy. Before you pay anything, we check your market and tell you yes or no.
Jobs worth something
Two or three jobs or orders cover $2,388: HVAC, septic, roofing, contractors, legal and the like.
People are searching
Real monthly searches for your service in your area, measured, not guessed.
A beatable page one
Directories and thin sites in the top results, so a good site can reach the top 3 within 6 months.
Someone answers
A phone that gets picked up and leads that get a reply.
05The rulebook
The terms, in plain words
- The 6 months start the day your site goes live, not the day you pay.
- The domain is registered in your name, and the site (files and content) is yours whether you stay, leave or get a refund.
- A refund is paid within 14 days of the month-6 report, to the card you paid with.
- You get a report every month, so month 6 holds no surprises.
What cancels the guarantee
- Removing or blocking the tracking
- Changing the site or its pages without us
- Not answering leads (no reply within 2 business days)
- Closing or pausing the business
- A chargeback
FAQ
Ranked or Refunded: questions
What does it cost?
$199 a month, or $2,388 for the year paid up front, in Canadian dollars plus HST. That covers building your site and the SEO work to get it ranking.
What if my site makes me nothing in 6 months?
You get back every dollar you paid, and you keep the site.
How do you know what a lead is worth?
We agree on it in writing before we start: your average job times how often you close. Each tracked form, call or booking counts at that value, or at the real job value if you win it for more.
Do I have to report which jobs I won?
No. A lead counts the moment it comes in. Marking a job won only matters when it was worth more than the agreed value.
Can I see the portal before I sign up?
Yes. The screens on this page are the demo portal: a made-up heating company with made-up leads and traffic, exactly as a client sees it.
Why would you turn me down?
If your jobs are small, your market has little search demand, or page one is full of strong sites, we cannot promise a return, so we say so before you pay. A regular care plan may suit you better.
Your move
Check my market. We'll tell you yes or no.
Tell us your business and your area. We check the searches and page one, and reply within one business day.