TeamGear.ca

The cornerstone of TeamGear's hockey apparel offering. We optimized this page to target teams, leagues, and organizations looking for fully customizable hockey jerseys. By focusing on detailed product information, size guides, fabric options, and a streamlined design tool, we captured users at every stage—from research to purchase.

The page now ranks first for "custom hockey jerseys Canada," "team hockey jerseys custom," and dozens of related long-tail keywords. We integrated customer testimonials, real team photos, and a calculator showing bulk pricing—removing objections before they arise.

A perfect example of niche domination. While competitors overlooked hockey socks as "just an accessory," we recognized the search volume and purchase intent. Teams buying jerseys often need matching socks—why not own that space?

We created a dedicated page highlighting custom striping options, compression features, and matching capabilities with jersey designs. The page became a revenue driver on its own while also serving as a natural upsell from the jerseys page. Now ranking at the top for "custom hockey socks" and capturing customers competitors didn't even know to target.

Baseball and softball teams have unique needs—button-up vs. pullover styles, different fabric weights for different climates, and specific decoration requirements. We built this page to address all those nuances while maintaining clarity and ease of navigation.

The key to success here was understanding user intent beyond the keyword. Coaches and team managers weren't just searching for "custom baseball jerseys"—they wanted fast turnaround, bulk pricing, and assurance of quality. We addressed all of this on-page with social proof, delivery timelines, and a simplified quote request system. The page now captures top rankings for multiple baseball jersey-related searches and drives consistent B2B sales.

This was a strategic expansion play. TeamGear had the infrastructure to handle corporate orders, but wasn't actively targeting that market. We identified an opportunity: companies searching for branded apparel and promotional products often struggled to find quality providers who understood both customization and bulk ordering.

We built a page specifically for corporate buyers—emphasizing professionalism, brand consistency, volume pricing, and diverse product options beyond sports apparel. By positioning TeamGear as a full-service promotional products partner, we tapped into an entirely new revenue stream. The page ranks competitively for corporate gear terms and has opened doors to enterprise contracts that weren't possible before.