# Design That Has To Work Everywhere

> Logo design, brand identity, print and digital assets for local businesses — built to work across a website, a Google listing, a jersey and a sign, not just in a presentation.

Canonical: https://blacktiecollab.com/services/graphic-design

A logo that only looks good on a slide is not finished.

We build websites, run stores, and print apparel, which means we see where brand identities fall apart: the logo that is unreadable stitched onto a jersey, the colour that vanishes on a phone screen, the wordmark that does not fit a Google Business Profile square. We design for where the brand actually has to live.

## Designed against real constraints

A brand for a local business has to survive being embroidered, printed on a vehicle, cropped into a circular profile picture, and rendered at sixteen pixels as a favicon. Most identity work is presented on a clean slide and never tested against any of that. We design and deliver for the formats you will actually use.

## What we deliver

Logo and wordmark with the variants you need — full, stacked, icon-only, single-colour. A defined palette and type system. Files in the formats a printer, an embroiderer and a web developer each require, rather than one PNG and good luck.

## What you get

- Logo variants for every real placement, not one lockup
- Palette and type system documented so it stays consistent
- Print-ready and web-ready files, correctly prepared for each
- Tested against apparel, signage, and social formats

## Graphic Design & Brand Identity — Common Questions

### How much does logo and brand design cost?

A logo with the variants and files you actually need typically runs $1,500 to $4,000. A fuller identity with palette, type system and applied assets runs $4,000 to $10,000.

### What files do I get?

Vector source files, plus formats prepared correctly for each use — print-ready for a printer, stitch-suitable for an embroiderer, and optimised web versions. Not a single PNG.

### Can you redesign an existing logo?

Yes, and often that is the better call. If your brand has recognition, a refinement that fixes the practical problems usually beats starting over and losing what people already know.

## Related

- [Branded Apparel](https://blacktiecollab.com/services/branded-apparel)
- [Web Design](https://blacktiecollab.com/services/web-design)
- [Social Media](https://blacktiecollab.com/services/social-media)